Ecommerce SEO for your own store — technical, on-page and content work so a share of your demand arrives without a marketplace fee attached and without depending on a single platform’s algorithm.
Crawlability, indexation, site speed, Core Web Vitals, canonical handling and structured data audited and corrected, because content cannot rank on a site Google struggles to read.
Search terms mapped to the right page type — category pages for commercial intent, product pages for specific demand, content for the research stage that precedes both.
Collection and category pages built to rank, since these carry the highest commercial intent and are the most commonly neglected pages on an ecommerce site.
Titles, descriptions, schema and internal linking so product pages compete on branded and long-tail terms rather than relying entirely on category traffic.
Comparison, buying-guide and use-case content targeting the research stage, structured to route readers toward the relevant product pages.
Rankings, organic sessions and organic revenue tracked so the programme is judged on sales rather than on traffic volume.
Selling only on Amazon means renting your entire customer relationship. Amazon owns the customer data, sets the fees, controls the traffic, and can suspend the account. Brands that build an owned channel alongside it are meaningfully more resilient — and margin on a direct sale is materially better than the same sale after marketplace fees.
The honest caveat is that this is slower work than Amazon optimisation. Ecommerce SEO compounds over quarters, not weeks, and it competes against retailers with far larger content budgets. It is worth doing where the category has genuine search demand outside Amazon and where you can commit to it for long enough to matter. Where that is not true, the money is usually better spent on the marketplace channel, and you will be told so.
Ecommerce SEO is the work of ranking an online store in general search engines: technical site health, category and product page optimisation, structured data, internal linking, and supporting content that captures demand earlier in the buying process.
It matters because it produces traffic you own. Unlike marketplace placement or paid ads, organic search visibility is not rented per click and does not disappear when a budget stops or an account is restricted. For a brand whose entire revenue currently depends on one marketplace, it is the most direct way to reduce that concentration risk. Amazon’s own rules on this change regularly, so the current position is always checked against Google Search Central rather than assumed.
Crawlability, indexation, speed, Core Web Vitals, canonicals and structured data are checked and the blocking issues fixed first.
Search demand is mapped to page types by intent, and the gaps where no suitable page exists are identified.
Category and product pages come first, because these carry the intent closest to purchase and convert fastest.
Comparison and buying-guide content is added around those pages, internally linked to route readers toward purchase.
The audit covers technical health, current organic visibility and where the winnable commercial terms sit for your category.
So the audit is tailored to what actually moves your business.
Longer than Amazon work. Technical fixes can show within weeks, but competitive commercial rankings usually take two to three quarters of consistent effort. Anyone promising fast results in a competitive retail category is describing paid traffic.
Sometimes not, and that is a legitimate answer. If the marketplace channel still has obvious headroom, that is usually the better use of the same money. The case for this is diversification and margin — both real, both slower.
Shopify most commonly, and the principles apply to WooCommerce, BigCommerce and most hosted platforms. Platform-specific technical limitations get flagged during the audit rather than discovered later.
Content strategy, briefs and keyword mapping are provided, and writing can be included in scope. What matters more than volume is that each piece is tied to a product page it can realistically route traffic to.
As a tailored retainer rather than one of the Amazon plans, because scope depends heavily on site size, platform and how much technical debt the audit uncovers.
The free audit covers technical health and where the winnable commercial terms sit — including an honest read on whether this is worth your money right now.