Amazon PPC management built around your margin: campaign structure rebuilt on search intent and profit, bids worked against real conversion data, and wasted spend cut before it drains the budget your best ASINs need.
This service sits in Compound the gains (Days 75–120). See how the four stages fit together.
Accounts get rebuilt into tight ad groups with clear match-type segmentation, so performance is attributable and a bad term can actually be isolated and cut.
Converting terms get promoted into exact-match campaigns with their own budgets. Everything that spends without converting goes onto a negative list rather than being left to run.
Bids move against ACoS, conversion rate and placement performance. Top-of-search premiums get applied where they return and pulled where they do not.
Brand and Display campaigns defend your own listings from competitor targeting and recapture shoppers who viewed without buying.
Spend is weighted toward the ASINs that make money after fees, not the ones with the highest revenue. These are frequently not the same products.
Monthly reporting on ACoS, TACoS, ROAS and net profit contribution, with what changed and why. No impression counts presented as progress.
A campaign that mixes broad, phrase and exact targeting in one ad group cannot be optimised, because there is no way to tell which structure produced the result. Bids get adjusted at the campaign level, the good terms subsidise the bad ones, and ACoS drifts upward while everything technically looks fine. The first job is almost always architectural: separate what is working so it can be scaled and what is not so it can be stopped.
After that it is maintenance discipline. Search-term reports get worked weekly, negatives get added before spend accumulates rather than after, and budget moves toward the ASINs that hold margin once Amazon’s fees and returns are subtracted. On one supplement account this took ACoS from 70% to 19% while sales grew from $300K to $3.5M; on another it went from 29% to 12% on the way past £1M in annual sales.
Amazon PPC management is the ongoing work of structuring, bidding on and pruning your Sponsored Products, Sponsored Brands and Sponsored Display campaigns. It covers keyword and ASIN targeting, match-type strategy, negative targeting, placement modifiers, budget allocation, and the reporting that ties spend back to profit.
It matters because Amazon is a pay-to-play marketplace where paid performance feeds organic rank. Ads drive the sales velocity that the algorithm reads, which lifts organic position, which lowers your dependence on ads. Run badly, the same mechanism works against you: irrelevant clicks burn budget, conversion rate falls, and both paid and organic performance decline together.
Structure, spend efficiency, wasted terms and missed opportunity get quantified first, and you get the numbers before any changes are made. The rules here change regularly, so the current position is always checked against Amazon Ads rather than assumed.
A target ACoS is set against your actual margin, and the campaign architecture is designed around it — per ASIN, per match type, per intent level.
Campaigns are restructured, researched keywords loaded, negatives applied and bids set, with tracking clean enough to measure from day one.
Search terms are worked weekly, losers pruned, winners scaled, and budget reallocated as competition and seasonality shift.
A free PPC audit quantifies your wasted spend, your real ACoS by ASIN, and the specific terms costing you money right now.
So the audit is tailored to what actually moves your business.
At the end of the audit we agree one target metric against your actual margins — not a generic benchmark. If it has not been hit by day 120, the engagement continues at no charge until it is. You are never paying a retainer to wait for a result that was promised and missed.
Ongoing PPC optimisation is included from the Growth plan; campaign setup alone is covered by Basic. Larger ad spends and catalogues are scoped as a tailored retainer. See the pricing page for current figures and what each plan includes.
It depends entirely on your margin and category, so no honest number can be promised in advance. What can be said is that the target gets set against your actual contribution margin rather than a benchmark, and that most of the early improvement comes from cutting spend rather than from clever bidding.
Wasted spend usually drops within the first 30 days, because pruning non-converting terms is immediate. Structural gains compound over the following two to three months as harvested keywords mature and organic rank responds to the added velocity.
Yes — Sponsored Products, Sponsored Brands, Sponsored Brands video and Sponsored Display, coordinated rather than run separately. Display retargeting and brand defence matter more as your listings become worth attacking.
Whichever costs you less. Campaigns with usable history and readable structure get restructured around what already works. Accounts where the structure makes attribution impossible are rebuilt, and you will be told which situation you are in and why.
“Talha is an absolute pro! His strategic business planning exceeded our expectations, helping us double our sales in just 3 months. He’s also incredibly responsive, and his language fluency is top-notch. He truly went above and beyond to deliver outstanding results!”Verified Upwork review · Amazon Ads Account Manager
“Talha is the real deal. I had been struggling with a buggy listing for months. He fixed it in one day. He was extremely professional, organized, and understood exactly what I needed. I’ll be working with him again anytime I need some help on Amazon for sure!”Verified Fiverr review · Listing & catalog fix
“Talha truly exceeded expectations in managing our e-commerce needs with utmost PROFESSIONALISM, delivering top-notch results. His DEEP UNDERSTANDING and commendable level of cooperation made the entire process smooth and enjoyable. Highly recommend working with him!”Verified Fiverr review · Account management
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The free PPC audit names the exact search terms draining your budget and what cutting them is worth per month.
Not ready to hand over access? Send one question about your account instead — ask without booking anything. Or read the numbers first on client results.