Amazon account management covering advertising, listings, catalog integrity, inventory signals, account health and brand protection together — because on Amazon these are not separate jobs, and splitting them is how brands stall.
Campaign structure, bids, negatives and budget allocation worked continuously against your margin rather than against a category benchmark.
Copy, keywords, images and A+ kept current as search behaviour and competitors shift, instead of being written once and abandoned.
Variations, parentage, flat files, browse nodes and attribute data kept clean so the algorithm reads your products correctly.
Policy warnings, performance metrics and suppression risk monitored and handled before they escalate into a suspension.
Stock cover watched against velocity, because a stockout costs rank that takes months to rebuild and is the most avoidable loss on the platform.
Weekly and monthly reporting on net profit after fees, ad spend, returns and storage — the number that decides whether the channel is working.
At six and seven figures the expensive problems stop being bid adjustments. They are a suppressed listing nobody noticed for four days, a variation collapse that split reviews across two families, a stockout on the hero ASIN that cost three months of rank, or a hijacker on the Buy Box during peak season. None of those appear in an advertising report, and none of them get caught by someone hired only to manage campaigns.
Account management exists to hold all of it at once. The same team watching ACoS is watching account health, stock cover and the Buy Box, which means the connections get made — that conversion fell because a competitor undercut you, not because the ads broke. Clients describe the outcome as not having to think about Seller Central, which is the actual product being bought.
Amazon account management is end-to-end ownership of a brand’s Seller Central presence: advertising, listing and content quality, catalog structure, inventory signals, account health and policy compliance, brand protection, and profit reporting. It is the difference between hiring a specialist for one function and hiring someone answerable for the channel’s result.
It matters because Amazon’s systems are interdependent in ways that punish siloed work. Conversion rate affects ad cost; ad cost affects budget; budget affects velocity; velocity affects rank; stock affects all of it; and one policy violation can suspend the entire thing regardless of how well the campaigns are performing. Someone has to be watching the whole board.
The account is read end to end and every current number recorded, so later claims about improvement can be checked against a real starting point. The rules here change regularly, so the current position is always checked against Seller Central rather than assumed.
Risk comes first — account health, suppression exposure, catalog errors, hijackers and stock gaps — before any growth spend goes in.
Listings, keywords, images and campaign architecture get fixed so that advertising lands on pages built to convert.
Weekly optimisation, monthly reporting on net profit, and review calls at the cadence your plan sets. You always know what changed and why.
A full read of the account — advertising, listings, catalog, health and profit — before any commitment, with everything found ranked by what it costs you.
So the audit is tailored to what actually moves your business.
Growth at $999 a month covers advertising and ongoing account work for six-figure brands. Premium at $1,999 adds brand management, inventory support, compliance work and bi-weekly calls for brands past $500k a year. Larger catalogues get a tailored retainer.
A dedicated specialist owns your account day to day, with the rest of the team supporting the advertising, catalog and compliance work behind them. The plans differ in scope and hours, not in the standard of the people doing the work — there is no junior queue that accounts get handed down to.
Monthly review calls on Growth, bi-weekly on Premium, and written reporting on both. Between calls you have a direct line, which matters when a Buy Box or inventory issue needs a decision the same day.
Admin access is needed to fix catalog and account-health issues, though it can be scoped down to specific permissions if you prefer. What can be done is limited by what access allows, and you will be told when a restriction is blocking something.
Yes, and most do. Starting with the audit or with PPC and expanding into full management once the foundation is fixed is usually the cheaper sequence.
The free audit shows what is currently unmanaged and what each gap is costing you every month.