the supplement brand
Challenge
Advertising was consuming most of the margin it generated. ACoS sat in the seventies, which meant the account was buying revenue rather than earning it, and scale would have made the problem larger rather than smaller.
Solution
Campaign architecture rebuilt around search intent and match-type segmentation so performance became attributable. Search terms worked weekly, negatives applied before spend accumulated, and budget concentrated on the ASINs that held margin after Amazon’s fees.
Result
Figures taken from the Amazon Ads console over a twelve-month window.
