Amazon brand protection that holds up: hijacker removal, Brand Registry enrolment, counterfeit and IP enforcement, and the evidence work that makes a takedown request stick rather than get dismissed.
Unauthorised sellers on your ASINs identified, evidenced through test purchases where required, and reported through the channel that actually results in removal.
Registry set up against your trade mark, unlocking A+ content, Sponsored Brands, Project Zero tooling and the reporting routes only registered brands get.
Test-purchase comparisons documented properly — packaging, product, chain of custody — because unevidenced reports get dismissed and weaken later ones.
Trade mark and copyright infringement reported through the correct programme, with the registration detail those programmes require.
Variation and catalog structure tightened so competitors cannot piggyback, merge into or edit your listings.
Buy Box ownership watched so a loss is caught in hours rather than discovered in the following month’s revenue.
Reporting a hijacker without proof usually achieves nothing, and repeated unevidenced reports make later ones easier to dismiss. What works is a documented test purchase showing exactly how the received item differs from yours — different chain, different pendant, plain unbranded packaging, no inserts — captured with order records and photographic comparison, then submitted through the channel that matches the infringement type.
On one UK jewellery brand this ran as a full enforcement record: a registered trade mark, a test purchase from the infringing seller, fifteen documented comparison exhibits covering the product, the chain, the packaging and the order trail, and the seller-support correspondence that followed. That is the standard a takedown has to meet. Registry enrolment first, evidence second, report third — in that order.
Amazon brand protection covers the tools and processes that stop other sellers profiting from your listings and your trade mark: Brand Registry enrolment, hijacker and counterfeit removal, intellectual property enforcement through VeRO, listing-edit control, and Buy Box defence.
It matters because an unprotected listing is a shared asset. Anyone can attach to your ASIN, undercut you, take your Buy Box and sell an inferior product against your reviews — and the negative feedback lands on your brand, not theirs. Registered brands get materially stronger tooling and faster enforcement routes, which is why registry enrolment is the first step rather than an optional one.
Brand Registry status and trade mark position confirmed first, because most enforcement routes are unavailable without them. The rules here change regularly, so the current position is always checked against Amazon Brand Registry rather than assumed.
Every unauthorised seller on your ASINs is catalogued with pricing, stock behaviour and Buy Box share, so scale and priority are clear.
Where required, a test purchase is made and the differences documented in full — product, packaging, inserts and order records — as a comparison pack.
The infringement is reported through the correct programme, tracked, and escalated where the first response does not engage with the evidence.
The audit maps who is currently attached to your ASINs, what share of the Buy Box you are losing, and whether your registry and trade mark position supports enforcement.
So the audit is tailored to what actually moves your business.
For Brand Registry and for VeRO enforcement, yes — a registered or pending mark in the relevant marketplace. Without one the available options are much weaker, and getting the registration moving is usually the first recommendation.
Clear-cut counterfeit cases with solid evidence can move within days. Disputed cases and authorised-reseller arguments take considerably longer. Evidence quality is the single biggest factor in both speed and outcome.
Often not, and it is worth being clear about that. Genuine goods lawfully acquired can frequently be resold. The routes that do work are enforcing against counterfeits, condition and packaging breaches, and tightening your distribution agreements upstream.
Buying the item from the infringing seller and documenting everything on arrival — order record, packaging, inserts, the product itself — photographed against your genuine article. That comparison pack is what makes a report actionable.
It is part of Premium at $1,999 a month. Registry enrolment and one-off enforcement work can be scoped separately if you are not on a plan.
The free audit maps every seller attached to your ASINs and what your Buy Box share is actually costing you.