An Amazon account audit is a full read of your Seller Central account — search-term reports, business reports, listings, catalog and account health — returned as a prioritised list of problems ranked by what each one costs you.
Every campaign, ad group and search term reviewed against ACoS, TACoS and conversion. Wasted spend is quantified in dollars per month, not described as “inefficiency”.
Titles, bullets, backend terms, images and A+ content checked against the keywords that actually convert in your category, and against your session-to-order rate.
Variation structure, parentage, browse nodes and backend indexing verified, because a listing the algorithm cannot read correctly will never rank however much you bid.
Policy warnings, suppression risk, restricted-claim exposure and Buy Box loss reviewed, so nothing is about to take the account down without warning.
Revenue rebuilt into actual net profit per ASIN after fees, ad spend, returns and storage — usually the first time the real per-product margin is visible.
Every finding ranked by dollar impact and effort, so the sequence of fixes is obvious and the first month pays for itself.
Most accounts do not stall because of one broken thing. They stall because four or five medium problems compound: a listing that does not convert makes advertising expensive, expensive advertising starves the budget for the ASINs that do work, and thin sales velocity drags organic rank down behind it. Auditing exists to find which of those is actually costing the most, because fixing them in the wrong order wastes months.
The audit is built from your own reports rather than from a tool’s opinion. Search-term and business reports, the P&L, account health, and the listings themselves. Every finding comes back with a number attached — what it is costing per month and what recovering it is worth — so the decision about what to fix first is a financial one, not a matter of taste.
An Amazon account audit is a structured review of everything that determines whether your account makes money: advertising structure and efficiency, listing quality and keyword coverage, catalog integrity, inventory and Buy Box performance, and account health risk. It is diagnostic work, not execution — the output is a document, not a change to your account.
It matters because Amazon gives you no single view of what is wrong. Seller Central reports on symptoms in a dozen separate places and never connects them. An audit connects them, quantifies each one, and tells you which problem to solve first. Skipping it is how brands end up spending twelve months optimising the thing that was never the constraint.
You grant read access to Seller Central and the advertising console. Nothing is changed during the audit — this stage is diagnostic only. The rules here change regularly, so the current position is always checked against Amazon’s Seller Central help hub rather than assumed.
Search-term, business, inventory and account-health reports are pulled for the relevant window, plus the P&L, and rebuilt into one view.
Every finding is sized in dollars per month and ranked against the effort to fix it, so the sequence is driven by return rather than preference.
You get the document and a call that goes through it line by line. What you do with it afterwards, including doing it yourself, is entirely your call.
A real strategist reads your account — search-term reports, business reports, account health — and comes back with what is costing you money and what it is worth to fix.
So the audit is tailored to what actually moves your business.
The initial audit and strategy call are free. A deeper written audit is included in the Basic plan at $499 a month, or can be scoped as a one-off for larger catalogues. The point of the free version is that you see the size of the opportunity before you pay for anything.
Read-only access to Seller Central and the advertising console is enough. Nothing gets changed during an audit. If you would rather not grant access at all, exported search-term and business reports plus your ASIN list will cover most of it.
Three to five working days for a single-brand account, longer for large catalogues or multi-marketplace setups. You get the walkthrough call as soon as the document is ready.
A document listing every finding with its estimated monthly dollar impact, a ranked fix sequence, and the specific changes each fix requires. It is written so that another specialist could execute it — you are not locked into having us do the work.
Then that is the finding, and you will be told so rather than sold a retainer. It happens, and it is worth knowing.
Cut wasted spend and scale the campaigns that actually return.
Learn moreSERVICERewrite listings around the keywords that convert.
Learn moreSERVICEFix warnings and suppression risk before they cost you the account.
Learn moreThe audit is free, and it is specific to your account. Worst case you leave with a list of what to do and no obligation to have us do it.